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CASE STUDIES

Real results from remarkable brands

LG innovates in response to AI and search environment shifts

LG innovates in response to AI and search environment shifts

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Samsung drives discoverability and market leadership

Samsung drives discoverability and market leadership

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Hertz Iceland drives 50% more AI bookings

share of voice in AI Mode

Hertz Iceland drives 50% more AI bookings

share of voice in AI Mode

Enterprise wins worth exploring

Background for LG innovates in response to AI and search environment shifts

LG innovates in response to AI and search environment shifts

LG Electronics (LG) partnered with Semrush for Enterprise to stay ahead in a quickly evolving search environment.

Background for Samsung drives discoverability and market leadership

Samsung drives discoverability and market leadership

This global technology leader chose Semrush for Enterprise to manage large-scale initiatives with greater alignment, clarity, and agility.

Background for Hertz Iceland drives 50% more AI bookings

Hertz Iceland drives 50% more AI bookings

Hertz Iceland took advantage of fast-growing tourist numbers and AI search usage. Their share of voice gains of 70% in AI Mode and 67% in ChatGPT flowed on to 50% more rental reservations.

Background for Picsart: The art of efficiency

Picsart: The art of efficiency

Creative design platform Picsart, automated internal linking with Semrush for Enterprise, increasing clicks by 20% and saving weeks of time.

Background for Navigos Group moves first in HR for a +33% boost to AI visibility

Navigos Group moves first in HR for a +33% boost to AI visibility

Navigos Group moved on AI search with Enterprise AI Optimization. Their marketing teams established a data foundation and delivered decisive content that lifted AI visibility considerably.

Background for Roche wins AI search leadership with share of voice and sentiment

Roche wins AI search leadership with share of voice and sentiment

Roche set up their end-to-end strategy using Enterprise AI Optimization, building visibility, reinforcing positive sentiment, and seizing AI search leadership.

Background for Bajaj Finserv scales their search strategy to lift visibility

Bajaj Finserv scales their search strategy to lift visibility

Finance leader Bajaj Finserv scaled their search performance, automated reporting, and unlocked +260% visibility gains with Semrush for Enterprise.

Background for ZoomInfo increased share of voice by 373% to dominate the GTM space

ZoomInfo increased share of voice by 373% to dominate the GTM space

ZoomInfo transformed its search strategy with Semrush for Enterprise, fueling a market leadership after a complete brand repositioning.

Latest resources

Discover what's shaping tomorrow's marketing strategies.

LinkedIn and YouTube content are vital for your AI visibility, our data proves it

LinkedIn and YouTube content are vital for your AI visibility, our data proves it

Content from LinkedIn and YouTube are vital in AI search and brand visibility, marking an even greater need for marketing-wide collaboration in the space. Enterprise AIO enables teams to identify impactful creators and channels and prioritize collaborations.

Technical SEO for AI: Making your site machine-readable

Technical SEO for AI: Making your site machine-readable

Understand how AI crawlers read websites and the technical decisions that make your site readable, discoverable, and visible in AI search.

From keywords to prompts: Redefining search intent in the AI era

From keywords to prompts: Redefining search intent in the AI era

See how search intent is being reshaped, how LLMs interpret meaning, what prompt patterns reveal, and how to optimize for AI answers.

How depth wins: Structuring your brand to be chosen by AI

Learn how AI assesses brand signals and how to structure content so you’re trusted, cited, and recommended.

What should CMOs measure in an AI era?

What should CMOs measure in an AI era?

AI is changing brand discovery. Are your KPIs keeping up? Join Brendan Hufford and Mike King from Cannes Lions on June 25 for metrics and strategy work now.

Leveraging AI and search in online retail

Leveraging AI and search in online retail

How customers are researching and finding products is changing. Get the analysis and actionable insights to help you stand out.

Unlock the secrets of new shopper journeys

Unlock the secrets of new shopper journeys

Discover how AI, social media, and traditional search shape every step from initial research to final checkout. Put this into practice with our winning tactics to maintain consumer interest and convert more sales.

Gain insights across 5 key consumer touchpoints

Gain insights across 5 key consumer touchpoints

Explore how Search, Traffic, Behavior, Social, and Brand signals shape the consumer journey for Xbox Gloud Gaming.

Forrester Wave™: Search Engine Optimization Solutions, Q3 2025

Forrester Wave™: Search Engine Optimization Solutions, Q3 2025

See why Forrester named Semrush a leader in enterprise SEO solutions, and how it stands out in AI, keyword research, and competitive intelligence.

2026 Gartner Market Guide for Answer Engine Visibility Tools

2026 Gartner Market Guide for Answer Engine Visibility Tools

Explore the Gartner view of the landscape, including why Semrush is recognized in the Market Guide among solutions for total brand visibility.

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The world’s leading brands choose Semrush Enterprise to stay ahead of shifting markets and technologies.