One of India’s leading financial services firms upgraded to Semrush for Enterprise, onboarded multiple teams, and made huge visibility gains.
Visibility gains from an enterprise upgrade
As Bajaj Finserv scaled their business across multiple product lines, they needed a more powerful solution to manage and deliver an SEO strategy with greater accuracy and speed.
The Indian finance industry leader shifted up to Semrush for Enterprise, onboarded multiple teams to centralize their operations, and made huge visibility gains.
- 260% lift in Share of Voice
- 3x more page 1 rankings
- 28.3% increase in organic traffic
Expansion in a rapidly evolving market
Bajaj Finserv was rapidly expanding their offering across multiple new product lines. With this growth came the need for an SEO solution that could keep pace with the scale and complexity of their digital ecosystem, while boosting visibility.
However, alongside these efforts, AI was reshaping how people discovered and consumed financial information, while competition in the sector also grew increasingly aggressive.
The changing digital and competitive landscapes demanded change and Bajaj Finserv realized its current approach to search was no longer enough. They needed to leverage automation and execute with greater efficiency. Then they could outmaneuver their competition and deliver greater visibility across their portfolio.
Semrush Enterprise for scalable search
To meet these challenges, Bajaj Finserv upgraded to Semrush for Enterprise, unlocking a range of new efficiencies from a featureset tailor-made for large-scale organizations. Now with the platform to match their strategy, Bajaj Finserv’s teams moved into execution mode:
Technical audits
Bajaj Finserv began by deploying enterprise crawling to conduct large-scale audits across thousands of URLs. This tool allowed the team to quickly uncover technical issues such as broken links, indexation errors, and slow-loading pages.
By resolving these problems across a volume of pages, then continuously monitoring site performance, the company ensured that its most important pages were always optimized.
This proactive approach strengthened their site health, ensured crawlability across the Bajaj Finserv domain, and boosted their competitive positioning. Their improved site performance was a key driver in the team’s ability to grow their organic traffic by 28.3%—reaching new heights.
"We’ve been using the enterprise crawling capabilities to regularly audit thousands of URLs, quickly catch technical issues, and ensure we’re always optimizing the right pages. It’s made technical SEO simpler for all the teams involved, while boosting our visibility and traffic."
Senior SEO Manager
Keyword Gap Pro for strategic planning
The team then turned to Keyword Gap Pro to bring structure and scale to their content planning. By collecting and organizing extensive keyword variations for their brands and product categories, they were able to prioritize the keyword opportunities that were most aligned with product launches and campaigns.
This helped Bajaj Finserv expand lift performance in established product areas like loans and credit cards, as well as in newer offerings such as insurance and mutual funds. In doing so, the Keyword Manager became central to aligning SEO activity with the company’s growth strategy.
Automated reporting
Critical to enabling all these activities was their new ability to automate reporting. Previously, the SEO team had spent significant time on manual checks and reviews. But with Semrush Enterprise, those processes were streamlined and now centralized.
Bajaj Finserv’s marketers were now working from the same data, and automations enabled faster performance analysis, freeing up resources for more strategic initiatives. This shift not only reduced operational overhead but also accelerated the decision-making cycle across the marketing team.
Unlimited projects and custom keyword databases
Lastly, with expansion across business lines, Bajaj Finserv required flexibility to manage its SEO operations at scale. The unlimited projects and custom keyword databases available through Semrush Enterprise provided exactly that.
These features allowed the company to run parallel projects across different units while tailoring keyword sets to the unique needs of each one. The result was more consistent, efficient coordination across teams and a more agile approach to execution.
By consolidating workflows within a single platform, Bajaj Finserv improved collaboration across departments and accelerated SEO decision-making.
"Being able to create unlimited projects, use custom keyword databases, and run large-scale site audits has been a game changer for us, helping us close the gap with key competitors."
Senior SEO Manager
Greater visibility and efficiency
Since adopting Semrush for Enterprise, Bajaj Finserv has seen significant improvement in their organic visibility. Across six months, the team achieved:
- 260% lift in share of voice
Their targeted approach to SEO and content optimization significantly boosted discoverability across key financial categories
- 3x increase in page-one rankings
More content now appears on the first page of search results, with the majority ranking within the first 1-3 positions. These improved rankings have strengthened brand authority and supported customer acquisition efforts.
- +28.3% more organic traffic
Through technical audits and content targeted at keyword opportunities, the team at Bajaj were able to lift their total organic traffic by 28.3% despite the growing zero-click environment.
- Major operational efficiency gains
With less time being spent on manual audits and reporting, teams were able to focus on rolling out optimization initiatives and higher-value strategic initiatives.
"We’ve seen a 260% lift in share of voice through the combination of our scalable search strategy, content efforts and Semrush for Enterprise. We’ve reduced time spent on audits and reporting, and the keyword research capabilities really stand out for planning at scale."
Senior SEO Manager
Search that's built for growth at scale
For Bajaj Finserv, Semrush Enterprise delivered not just a technical upgrade but a strategic advantage. The platform scaled seamlessly with the company’s expanding digital footprint, while enabling smarter, faster execution of their SEO strategy.
With a new strategic foundation in place, Bajaj Finserv is equipped to continue building market leadership in a competitive, AI-driven landscape.
"The biggest reason to switch to Semrush for Enterprise is how well it scales with your business. Whether you’re managing multiple brands, large sites, or cross-functional teams, everyone’s aligned and creating value."
Senior SEO Manager
Anshul Bali
Senior SEO Manager @ Bajaj Finserv
