How customers are researching and finding products is changing. Get the analysis and actionable insights to help you stand out.
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Consumers now discover brands and products across a fragmented mix of search, retailer websites, recommendations, email, and AI-driven experiences.
This whitepaper explores the key areas shaping discovery today — from market shifts and growth drivers to the role of AI, search, and leading retailers.
Consumer shopping and spending behavior, search & traffic trends and retail website rankings
How website segmentation and AI-powered tools secure competitive positioning for brands
The impact of AI-driven search on consumer trust and brand perception
Strategies that brands like Chanel, IKEA and Sainsbury's apply to stay ahead
RetailX surveyed 2,500 shoppers across 11 countries in the US, UK, Benelux, Nordics and DACH regions to understand how people use search, chatbots and AI to discover new brands and products. Additional US data was provided by MFour.
The findings reveal a changing discovery journey — where search still matters, but websites, email, recommendations and AI are playing a growing role.
With fragmented channels, diverse audiences, and increasingly complex websites, global brands must embrace AI-driven search to maintain their competitive edge.
Editor InternetRetailing
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