See real-world journeys, from search to sale
Trace real customer journeys and empower your team to optimize campaigns, content, and strategy with behavioral insights you can rely on.
Datos
Create real impact from real buyer journeys
Turn real-world consumer behavior data into a competitive advantage.
Drive smarter decisions with clickstream data
Datos delivers daily, privacy-secured clickstream data from millions of worldwide panelists, so you can see how customers move, compare, and buy across markets.
Map how people move, compare, and convert
Go deeper and track with granular detail. Identify drop-offs, uncover comparison behaviors, and refine different stages of the consumer journey.
Turn gaps into growth
Spot competitive gaps faster. Benchmark traffic, search activity and journey performance so when competitors lose customer attention, you can capture it.
Built for your industry
Purpose-built for complex, fast-moving markets.
AI & Machine Learning
Train, validate, and refine models with real-world behavioral data.
- Power training with large-scale, anonymized clickstream data
- Improve accuracy with real user journeys, not synthetic assumptions
- Enrich LLMs and models with behavioral signals
Management Consultancies
Deliver sharper, defensible insights with real market behavior.
- Validate hypotheses with observed customer journeys
- Benchmark competitors across channels and conversion paths
- Support due diligence and digital strategy with real data
Consumer Brands
Understand how customers discover, compare, and choose.
- Track cross-channel journeys from discovery to conversion
- Identify drop-offs, and where competitors win
- Optimize acquisition and retention with real behavior data
Ready to move first?
The world’s leading brands choose Semrush for Enterprise to stay ahead of shifting markets and technologies.
