200M
Panelists (historical)
SEMRUSH JOURNEYS
Understand what truly influences conversion
Get the complete picture of customer journeys with decision-ready insights, tailored to your goals
POWERED BY REAL-WORLD audience intelligence DATA
1PB
Web activity
317M+
AI prompts
29.2B
Keywords tracked
808M
Domain profiles
JOURNEYS INTELLIGENCE ADAPTED TO YOUR TEAM
Structured, visual journey analysis
Easy to follow, easy to present
Aggregated digital activity insights
From large‑scale audience intelligence data
Semrush market context
Search, content, and category intelligence
Clear interpretation and recommendations
Not just charts
Journeys insight reports
Boardroom-ready reports designed for teams that move on data:
- Benchmark customer journeys across brands, categories, or markets
- Identify friction points and drop‑offs across the path to conversion
- Validate strategic decisions with audience intelligence grounded in observed digital activity
- Analyze journey patterns using aggregated audience intelligence
- Turn complex signals into clear, business‑relevant insights
Most popular industries
Showing slide 1 of 6: B2B & SaaS
B2B & SaaS
Uncover the research, content, and competitor touchpoints that lead prospects to convert.
Retail & Consumer Goods
See what influences purchase decisions across search, social, AI, marketplaces, and competitors.
Automotive
Understand the research and comparisons that lead buyers to inquiries, test drives, and purchases.
Travel & Hospitality
See what influences purchase decisions across search, social, AI, marketplaces, and competitors.
Healthcare & Wellness
Understand how research, social proof, cost, and competing options shape consumer decisions.
Not sure what to choose?
Request a general sample and have a broader view of what Journeys can offer
