Gain insights across 5 key consumer touchpoints

What makes consumers pay attention, consider switching, and take action?

This whitepaper uses Xbox Cloud Gaming as a real-world case study to show how consumer expectations are changing — and what brands can learn from the signals people leave behind across search, traffic, behavior, social, and brand perception.

Search

• Are consumers actively looking for the offer? 9 out of 10 consumers conduct research online in their decision-making journey.

Traffic

• Are the right audiences reaching the right pages? Half of all site visitors leave if they hit friction or confusion.

Behavior

• Are users taking actions that suggest intent? Understanding specific consumer journeys is key to seeing what drives action.

Social

• What are people saying once the product reaches the market? 85% of Gen Z use social media to research products.

Brand

• Is awareness converting into consideration and trust? 47% of sales lift comes from creative, with another 15% from brand strength.

Together, these signals show how interest moves through the journey — from what people search for, to where they land, how they behave, what they say, and whether the brand earns consideration.

The report applies that lens to Xbox Cloud Gaming, revealing where gamers show interest, where friction appears, and which factors shape whether that interest turns into action.