what's inside

Build your future-ready conversion strategy

Modern buyers don’t move neatly from awareness to checkout. They search, compare, ask AI, watch reviews, check Reddit, hunt for offers, and validate their decision right up to the moment of purchase.

“The path to purchase is no longer a funnel. It’s a trail of searches, AI answers, social proof, retailer checks, and last-minute doubts.”

JOURNEY INSIGHTS

Unlock deeper understanding from real consumers

This report analyzes 150 real TV buyer journeys to reveal how to build consumer trust and solve drop-off points. Ultimately, you'll get insight what brands can do to keep high-intent shoppers moving toward conversion.

See where buyers gain confidence, where they hesitate, and where brands can intervene across five key influence points:

SEARCH

  • 90% of consumers conduct research online in their decision-making journey.

TRAFFIC

  • 50% of site visitors bounce if a they hit friction, rather than a smooth, informative experience.

BEHAVIOR

  • Most marketing leaders agree that understanding changing consumer journeys is essential.

SOCIAL

  • 85% of Gen Z use social media for research, these platforms also act as AI sources.

BRAND

  • 47% of sales lift comes from ad creative and another 15% from perceived brand strength.