Your catalog outgrew your tools
Millions of PDPs, seasonal categories, and regional variants can't be audited or optimized efficiently in an average search point solution.
Brand Visibility for retailers
Own every shelf your customers search on
Built for multiple domains, dozens of markets, and million-page catalogs. Semrush for Enterprise enables retailers to unite SEO, AI search, and website health so they move first every time.
AI answers before your site does
If your products aren't landing in AI answers, you're not in the consideration set for a growing number of potential customers.
Rivals move faster than ever
Pricing, positioning, and content shifts happen fast. Lost visibility can take quarters to win back.
New customer journeys are forming right now
4.4x
higher rate of conversion for LLM referrals compared with search engines.
32%
of buyers now use GenAI like ChatGPT or Gemini during the buying journey.
81%
of marketers with integrated SEO and AI search reported more traffic or leads than previously.
Built for retail at full scale
Millions of SKUs, dozens of markets, and every channel your customers search. Semrush for Enterprise gives you one view of brand visibility across your complete portfolio.
Run the biggest portfolios from one place
Every brand, domain, and market from one platform. Semrush for Enterprise scales to the most complex ecosystems, so global and local teams always work from the same playbook.
- Manage multiple domains, sub-brands, and regional sites
- Report by category, product range, market, or business unit
- Access keyword data for 140+ markets and nearly 300M prompts
- Assign role-based access and invite free guest users
Follow every product mention
Know exactly how your products appear in Google Shopping and AI search, not just whether your brand gets named. Drill from portfolio level down to a single SKU, market, or city.
- Track products, pricing, and placement in AI shopping results
- Optimize for SEO and AI at category, market, and product levels
- Connect visibility to traffic and revenue with GA4 or Adobe Analytics
Reveal your rivals’ moves
Watch which pages, categories, and products are gaining ground for your closest competitors, and understand why. Benchmark continuously with live alerts, so you respond in-season.
- Set key rivals to track and monitor metrics in real time
- Spot market trends seeing competitor pages and categories climb
- Automate content gap analysis for prompts and keywords
Ensure bots and agents find your products
JavaScript-heavy storefronts and sprawling page counts make retail sites hard for most crawlers, but Site Intelligence keeps your whole portfolio accessible, indexed, and retrievable.
- Audit millions of pages as both search engine and AI bots
- Eliminate crawl budget waste and indexation issues
- Audit for accessibility and compliance before costly violations
Show how search pays
Forecast revenue or traffic impact of a category or market before committing budget, then report on what landed. Executive-ready reporting turns search from a cost line into a growth machine.
- Model scenarios and forecast traffic and revenue impact
- A/B test changes tied directly to traffic or revenue outcomes
- Customize dashboards to unite SEO, AI search, and website health metrics for board, brand, and regional reporting
What's shaping retail discovery
Discover our latest resources
Showing slide 1 of 4: Summer Commerce: AI Visibility in Retail
Summer Commerce: AI Visibility in Retail
Built with our AI Visibility Index data, dive into how AI search platforms influence retail brand visibility, recommendations, and discovery.
Leveraging AI and Search in Online Retail
How customers are researching and finding products is changing. Get the analysis and actionable insights to help you stand out.
AI Visibility Index: The definitive benchmark of brands in AI search
Explore the brands winning AI search and the tactics that put them on top.
2026 Gartner Market Guide for Answer Engine Visibility Tools
Explore the Gartner view of the landscape, including why Semrush is recognized in the Market Guide among solutions for total brand visibility.
Case Studies
Don't just take our word for it
See how industry leaders accelerate growth with Semrush for Enterprise and the peerless results we achieve together.
“We partnered with Semrush for Enterprise for the proactive support, tailored reporting capabilities, and insightful content analysis. Their ability to also provide timely solutions around emerging technologies like AI—and adapt to our evolving needs—will make them a valuable long-term partner.”
VD (Visual Display) Team Leader, Samsung
“70% higher AI visibility flowed into 50% more bookings from AI referrals, validating our strategy. AIO enabled us to establish ourselves as a leader in a channel that's becoming core to travel planning. Most importantly, we're building a repeatable approach. What we did for winter prompts, we can do for summer, or for any segment.”
Head of Digital Marketing, Hertz Iceland
“With Semrush for Enterprise, LG unified previously scattered data into seamless reports that enabled our teams to quickly identify solutions, act, and measure impact. In particular, we’ve been able to better sense the rapidly changing search market, fluctuations from AI, and Google algorithm changes.”
Vice President (Marketing Communications), LG
“Semrush for Enterprise definitely helps us improve communication and transparency across the business. It’s allowing us to demonstrate the impact of our work and strengthen the relationships we have with other teams, which can only be a good thing for AutoScout24 at the forefront of our industry.”
Director of SEO, Autoscout24
Own every shelf that customers search on
Book a demo and see your catalog's visibility across organic search and AI search in one view.
