Square: Accelerating Productivity & Global Organic Growth

Square is a fintech powerhouse that supports over 4 million businesses worldwide.

In a hyper-competitive industry and fast-moving digital environment, Square faced a familiar challenge for enterprises: growing visibility across 9 global markets without stretching internal teams.

However, maintaining performance proved challenging enough. Square’s team struggled with fragmented workflows, siloed insights, and delayed responses to market shifts.

Traditional tools couldn’t keep up. Square needed a centralized, scalable solution that could surface high-impact opportunities across markets and exceed the competition.

Square adopted Semrush Enterprise, as the platform was purpose-built for organizations managing large-scale, multi-market visibility strategies. It proved to be a game-changer, empowering Square’s team with a 10x increase in SEO productivity.

With new tagging and segmenting capabilities, Square could granularly track performance across their American, European, and Asia-Pacific markets, giving their team the ability to see real-time shifts in rankings and Share of Voice. They could then understand precisely where they were gaining or losing ground. This visibility became a powerful advantage and helped fuel a 30% increase in organic search traffic, as performance gaps could now be identified and acted on immediately.

Using Semrush Enterprise’s “What Has Happened?” tool, Square's team was now pinpointing traffic drops and understanding the impacts of algorithm changes on their visibility in seconds. Traditionally, this process could take months. Now the team was saving 12 hours per week.

The Content Optimization workflow brought yet another boost. This provided AI-powered insights for internal linking, keyword variety, and content structure. Through this automation the team gained immediate content recommendations they could review and deploy at scale across their sites. The outcome? A 25% boost in global keyword rankings. The ever-important balance of consistency with performance maintained.

Square streamlined their team’s workflows to together create a force multiplier for their digital success. The impact was immediate and measurable:

Thanks to its holistic feature set—from predictive SEO forecasting through to historical or competitor analysis —Semrush Enterprise quickly became the backbone of Square’s organic growth strategy.

In a competitive landscape, Square needed a partner that could help them identify opportunities and deliver on them at scale. With Semrush Enterprise, they have unmatched agility: adapting strategies, optimizing content, and capturing growth opportunities in real time.

Now Square isn’t just keeping up, they’re setting the pace.