LTM Interactive reinvented their global search operations with Semrush for Enterprise, achieving remarkable improvement in efficiency, scalability, and overall project ROI.
Scaling with growing client numbers and expectations
As a leading technology consulting and digital solutions provider, LTM’s SEO and marketing operations teams are tasked with delivering tailored, high-impact strategies and agentic AI solutions.
Their clients come from diverse industries, from manufacturing to retail, and LTM teams therefore require precision data to match their expertise. With AI overhauling the digital landscape, LTM saw client numbers, and their brand visibility expectations, rising. This rapid expansion brought several challenges:
Scalability
Existing tools struggled to keep pace with projects and data. This created hours of additional manual work that led to non-billable time and reduced capacity for new accounts.
Competitive intelligence
An increasingly competitive search landscape meant higher client demands. They needed stronger performance but also more transparent insights into markets, rivals, and opportunities.
Customization
Tailored strategies necessitate tailored reports. Teams were often losing hours in dashboard setup, especially when clients required multiple reports for individual stakeholder groups.
Industry shifts
AI was a consistent topic with clients. Their new expectations meant embedding AI in content, analysis, and other strategic levers was now a requirement. But it needed to be repeatable across teams.
One platform for search data, content, and strategy
By adopting Semrush for Enterprise, LTM equipped its SEO, analytics, and marketing operations teams with a unified, enterprise-ready answer to their key challenges. This enabled them to outcreate marketing operations across a spectrum of capabilities.
Centralized custom reports
With a booming client base, the starting point for LTM was rethinking their search operations and client management. Semrush for Enterprise allowed them to break down silos, moving from individual tools into a single unified workspace. This streamlined scaling client projects across individual markets or sub-brands as required. It also simplified software costs.
This significantly enhanced end-to-end search transformations for LTM’s clients, with research, analysis, and optimization workflows all being complementary and consolidated. Teams could also update on task progress or get feedback from stakeholders within the platform, streamlining communication.
Traffic Analysis
New capabilities allowed LTM to quickly produce a comprehensive snapshot of website traffic for any client domains. The team could produce overviews of the client’s (or competitor’s) performance in mere minutes, rather than hours. They could also prioritize initiatives based on detailed traffic forecasts, for total client transparency.
Linking Strategies
Semrush for Enterprise empowered LTM’s teams with a variety of linking capabilities. From the platform they could inspect their client’s content, identify internal linking opportunities, and apply these across their entire sites through automations. This saved hours of time.
Backlinks could also be effortlessly monitored, reducing client risk and helping improve retention. The team could quickly create reports with links gained/lost and competitor insights, while disavowing any links that were potentially toxic.
Maximizing a migration opportunity
One of LTM’s clients, a global manufacturing leader undergoing a complex CMS and design migration of two websites with over 1 million assets, achieved a seamless migration.
Enterprise Site Intelligence enabled LTM’s teams to review, identify, and resolve potential issues, securing their client’s visibility before deployment. In tandem, they could also relaunch with optimized content, helping push performance even higher.
Key capabilities for this transformational project were:
Technical SEO
The LTM team mapped the structure and baseline health of both domains, including all the URLs, internal links, and redirects. This gave them an understanding of any key risks before the migration took place, and provided a clear point of comparison post-migration.
From here, Site Intelligence let them crawl the new domains to confirm the structures were optimal and all links or redirects were working as intended. Overall, the migrations were a total success, with risks being mitigated by their enterprise crawling capabilities.
Keyword Planning
Alongside the migration efforts, LTM composed a new keyword strategy for their client using competitor benchmarking and Keyword Gap Pro. Here they were able to quickly identify keyword and cluster opportunities, using these to plan the client a detailed content roadmap. This meant they could simultaneously work on content initiatives and hit the ground running when the new domains were deployed.
Content Analysis and Optimization
Finally, the team set about creating a content production line. The identified keyword opportunities were turned over to LTM’s content professionals, who then ran fully automated Content Audits.
With just a few clicks they could generate a content brief and assign it based on whether existing content should be refined, or content needed to be created. In either scenario, the Enterprise platform’s Content Optimization functions gave them real-time search performance scoring.
From contender to leader in 90 days
Executing a comprehensive AI search optimization strategy in three months would be ambitious for any organization. Doing it while overtaking category leaders required precision, speed, and data-driven decision-making at every step.
Domain 1
- +66.7% organic traffic
- +65.61% unique visitors
- +67.38% total pageviews
- 425.59% SERP impressions
Domain 2
- +71.43% organic traffic
- +74% unique visitors
- 70.14% total pageviews
- 18.13% SERP impressions
“Whether technical SEO for a migration or delivering a complete content audit and strategy, Semrush for Enterprise gives our teams the capabilities for any search project. It helps us deliver exceptional outcomes, like +71% organic traffic for one key client.”
Head of Digital Marketing, LTM
Major uplifts in efficiency and ROI
Since implementing Semrush for Enterprise 9 months ago, LTM has been able to completely overhaul their search operations. Centralized workflows and automation reduced manual overhead, improving team utilization and enabling them to convert previously non-billable time into higher-value client delivery.
- 70% increase in operational efficiency
thanks to centralized data, reporting, and collaboration workflows.
- 65% faster project outcomes
from automations cutting manual work. This flowed on to key client initiatives being completed ahead of schedules.
- 400% higher project ROI
driven by improvements in client delivery and project outcomes.
Semrush for Enterprise helps our teams work more efficiently and accurately. With our search operations consolidated into one platform, we’ve cut hours of manual visibility work and reporting, redirecting that time into creating strategic value. Clients are seeing stronger results and our project ROI is up by 400%.
Head Marketing Services, LTM
Stronger growth with maximum value for clients
LTM's search transformation demonstrates a clear path forward for digital agencies and consultancies navigating the dual pressures of AI disruption and rising client expectations.
By consolidating fragmented data and workflows into a single platform, they've achieved what many growing organizations struggle with: scaling operations profitably while maintaining quality.
With 400% project ROI improvement and efficiency gains of 70%, the results are definitive. Then alongside these runs a deeper strategic advantage. LTM can pursue more large clients, deliver faster, and operate with stronger margins to support their continued growth and innovation.
Stronger margins, streamlined workflows, and enhanced client outcomes mean that LTM won't just keep pace with their competition, they'll outcreate them.
To learn about their services get in touch with LTM Interactive.
