This global technology leader chose Semrush for Enterprise to manage large-scale initiatives with greater alignment, clarity, and agility.
Global operations for a global leader
Samsung leveled up their data and reporting capabilities. Now Semrush for Enterprise fuels their visibility and market leadership. Key competitive advantages are:
- Centralized custom reports
- Market and competitor insights.
- High-level client service
Maintaining SEO and innovation
As a global technology leader, Samsung operates in an ecosystem where innovation, and competition, is constant. Shifting markets and advancements in AI presented an opportunity. But to seize it, Samsung sought a forward-thinking and scalable search platform to unite its teams.
Seeking more precise data analysis and evaluation, Samsung needed the ability to customize their dashboards and data sources. Ensuring alignment on this initiative’s milestones, while adapting to the newest search developments, and managing account restrictions, proved increasingly complex.
To stay ahead of competitors and meet their ambitious goals, Samsung required more than tools. They needed a strategic SEO partner with deep expertise, high-level client service, and automations that meet their efficiency demands.
Expertise, customization, and scalability
Samsung chose Semrush Enterprise for their proven leadership in SEO, and the ability to scale fast decision-making while remaining precise.
Key to this decision were the custom reporting and dashboard capabilities. These enabled Samsung to unite their data from across different products and categories to track performance, while also removing user limits on access.
Also critical was Semrush Enterprise’s content capabilities. These offer Samsung actionable, SEO-first insights to guide content strategy across traditional search engines and emerging AI-driven placements. Samsung could now also better analyse market trends to identify unique opportunities for their content.
Semrush Enterprise’s commitment to a long-term partnership through client service, responsive communication, and flexibility around Samsung’s unique requirements, then sealed the collaboration.
“We partnered with Semrush Enterprise for the proactive support, tailored reporting capabilities, and insightful content analysis. Their ability to also provide timely solutions around emerging technologies like AI—and adapt to our evolving needs—will make them a valuable long-term partner.”
Samsung Electronics, VD Team Leader
A future-proofed search strategy, backed by partnership
With Semrush Enterprise, Samsung now manages large-scale SEO initiatives with greater clarity, agility, and alignment across teams.
The brand is better equipped to respond to emerging industry and technology trends to anticipate changes in search behavior. This ensures Samsung maintains leadership in discoverability and is competitive across global markets.
As the partnership, and platform, evolves, Samsung has the utmost confidence in their ability to adapt to the future. Their market leadership is secure, supported by a solution that’s built for enterprise scale.
Hans Kim
Visual Display Team Leader, Samsung
