LG Electronics (LG) partnered with Semrush for Enterprise to stay ahead in a quickly evolving search environment.
Connected data, reporting, and workflows
LG united their data, then used AI-driven workflows and custom reports to boost detection of visibility issues or opportunities and act on them instantly.
- United team data sources by creating custom end-to-end reports
- Increased rankings across all major keywords with high search volume
- Closed the competitive gap between LG and other retailers
A complex and changing search landscape
As a global name in consumer electronics, LG faces an increasingly complicated digital and competitive landscape. For LG, maintaining visibility and relevance in search requires a truly enterprise-grade approach.
Visibility in Google’s changing environment
Algorithmic shifts and increasing AI search features limited visibility and required a fundamental shift in LG’s visibility strategy.
Complex reporting needs
LG needed highly customizable reports tailored to the nuances of business units and regional markets.
Competitive intelligence at scale
To protect and grow LG’s SERP market share in the US and Europe, LG needed competitive insights and strategies.
Centralization with robust competitive intelligence
Semrush for Enterprise provided LG with a single, scalable platform that met their complex needs:
- Unified data and reporting
Advanced reporting tools meant LG’s global teams could tailor their own fully customizable, automated reports for faster, data-backed decisions.
- Competitive intelligence
Using competitor insights, LG could find opportunities and adjust its strategies, from keyword targeting and backlink profiles, to content marketing efforts.
- Scalable content
LG analyzed and quantified their content quality according to target keywords, before utilizing the built-in AI content tools to quickly adapt and apply improvements. This enabled rapid optimization and drove improvement in content quality.
“With Semrush Enterprise, LG unified previously scattered data into seamless reports that enabled our teams to quickly identify solutions, act, and measure impact.
In particular, we’ve been able to better sense the rapidly changing search market, fluctuations from AI, and Google algorithm changes.”
Vice President, LG Electronics (MS Marketing Communications Division)
Centralization with robust competitive intelligence
Through Semrush for Enterprise, LG was able to build reports and leverage insights that transformed its search efforts into a unified, data-driven growth strategy. With teams now acting on a single data source, they could identify and solve issues, while clearly seeing new opportunities presented by this new search ecosystem.
The competitive analysis tools then enabled LG to systematically create and optimize their content based on opportunities that would yield the best results. This enabled the team to increase rankings across all major keywords with high search volume and close the competitive gap between LG and other retailers.
As the digital landscape continues to evolve, LG stays ahead of the curve leading the market with a unified, future-thinking approach to digital marketing.
Mr Kwangho Kim
Vice President, LG Electronics (MS Marketing Communications Division)
