In this panel discussion our host Andrew Warden and guests examine the seismic shift underway in search and what it means for modern marketing leaders.
- Why GEO matters now: How AI is disrupting traditional search behaviour and what brands must do to remain visible as discovery shifts beyond traditional SERPs.
- How to measure success in a zero-click world: Why traffic isn't the only indicator of performance, and which metrics better reflect brand visibility and business impact.
- How to optimise your MarTech investments: Strategies for reducing platform sprawl, eliminating redundancies, and maximising returns through a more unified technology ecosystem.
Join us to listen to new strategies and ask your questions while our guests are on stage or after in networking.
- Meet and greet I 16:00
- Panel discussion I 17:00 - 18:00
- Dinner and networking I 18:00-22:00