Why shoppers don't reach your site
Pinpoint where shoppers drop off or divert before reaching your site, and which touchpoints pull them away.
Semrush for Retail and e-commerce Enterprise
See the steps shoppers take before they buy
Understand which sites, retailers and AI tools shape purchase decisions in your category, and where your brand loses shoppers.
Semrush Journeys address key challenges for retail and e-commerce brands
Which retailers attract your target customers
See which retailers and marketplaces convert the shoppers who were researching your brand or category.
Understand the path to purchase
Explore how shoppers move from initial research to retailer checkout, and compare their journeys across competing brands.
What shoppers do before reaching your site
Uncover the searches, social content, AI queries, and websites that shape purchase decisions before shoppers reach you.
Powering retail and e-commerce everyday
Your shopper journey has blind spots
Demand leaks before your site
Customers research across search, social, and AI before making a decision. Often, they don't choose you.
Retailers win your shoppers
Marketplaces and multi-brand retailers capture shoppers who researched your brand.
Your analytics start too late
Your analytics miss much of what influences decisions beyond your site.
Built on real shopper behavior, not surveys or modeled guesses.
200M
Panellists (historical)
500TB
Web activity
289M+
AI prompts
28.7B
Keywords tracked
WHAT YOU GET
Boardroom-ready reports, not just charts
- Structured, visual journey analysis that is easy to present
- Insights into real consumer activity across the web, powered by Semrush Audience Intelligence Data
- Semrush market context across search, content and category
- Clear findings and actionable recommendations for your team
Sample report
See where your shoppers really go
Get a free retail Journeys sample: see the steps shoppers take before they buy, and the retailers they buy from.
Book Your Consultation
You already use Semrush to see where your audience searches. Journeys shows what they do next, from first search to checkout, on your site or someone else's.
