Your application funnel vs. competitors
Benchmark how people move from research to a submitted application with competing providers
SEMRUSH JOURNEYS FOR FINANCIAL SERVICES
See every step applicants take before they apply
Understand which comparison sites, competitors, and AI tools shape financial decisions, and where your brand loses applicants.
Powering financial services brands every day
Semrush Journeys address key challenges for financial services brands
Where your lost sign-ups go
Discover where applicants go after abandoning your application, and which competitors they choose instead
Which competitors win your customers
Identify which banks, card issuers, lenders, and comparison sites win the applicants who researched your products
What applicants do before your site
Uncover the searches, comparison sites, reviews, and AI prompts people use before they reach you
Built on real-world data, not modeled guesses
200M
Panellists (historical)
500TB
Web activity
289M+
AI prompts
29.2B
Keywords tracked
WHAT YOU GET
Boardroom-ready reports, not just charts
- Structured, visual journey analysis that is easy to present
- Insights into real consumer activity across the web, powered by Semrush Audience Intelligence Data
- Semrush market intelligence across search, content and category
- Clear findings and actionable recommendations for your team
Sample report
See where your applicants really go
Get a free Journeys sample: see the steps applicants take before they apply, and who they choose instead.
Book your consultation
You already use Semrush to see where your audience searches. Journeys show what they do outside of your site — from first search to submitted application — whether they choose you or a competitor.
