What your audience does before reaching your site
Uncover the searches, social content, AI queries, and websites that shape customer decisions before they reach you.
SEMRUSH JOURNEYS FOR ENTERPRISE
See the steps customers take before they convert
Understand which sites, competitors and AI tools shape decisions in your market, and where your brand loses customers.
THE QUESTIONS SEMRUSH JOURNEYS HELPS ENTERPRISE MARKETERS ANSWER
Which competitors attract your target customers
Identify the brands, marketplaces, and comparison sites people turn to after researching your products.
How AI is reshaping customer journeys
Understand how people use AI assistants to research and compare options, and where they go next.
How channels work together across the journey
Connect activity across search, social, AI, reviews, and your own site to understand how different touchpoints contribute to conversion.
Powering enterprise brands every day
YOUR CUSTOMER JOURNEY HAS BLIND SPOTS
Demand leaks before your site
Customers research across search, social, and AI before making a decision. Often, they don't choose you.
Competitors win your customers
Competitors and comparison sites can attract customers who already researched your brand.
Your analytics start too late
Your analytics miss much of what influences decisions beyond your site.
BUILT ON REAL CUSTOMER BEHAVIOR, NOT SURVEYS OR MODELED GUESSES.
200M
Panellists (historical)
500TB
Web activity
289M+
AI prompts
28.7B
Keywords tracked
WHAT YOU GET
Boardroom-ready reports, not just charts
- Structured, visual journey analysis that is easy to present
- Insights into real consumer activity across the web, powered by Semrush Audience Intelligence Data
- Semrush market context across search, content and category
- Clear findings and actionable recommendations for your team
Sample report
See where your customers really go
Get a free Journeys sample: see the steps customers take before they decide, and who they choose instead.
Book Your Consultation
You already use Semrush to see where your audience searches. Journeys shows what they do next, from first search to final decision, with you or a competitor.
