How to close the attribution gap with data
Discover the touchpoints influencing buyer decisions beyond your own analytics, from review sites to AI assistants.
SEMRUSH JOURNEYS FOR B2B & SAAS
See the steps buyers take before they choose you
Understand which sites, review platforms and AI tools shape buying decisions, and where your brand loses prospects.
SEMRUSH JOURNEYS ADDRESSES KEY CHALLENGES FOR B2B AND SAAS BRANDS
What happens between first search and conversion
Explore how buyers research and compare solutions before requesting a demo, starting a trial, or making a purchase.
How AI is reshaping B2B buying journeys
Understand how buyers use AI assistants to research vendors, compare solutions, and inform their decisions.
Real-world data, not guesswork
Gain insights into how buyers actually research and evaluate solutions, powered by Semrush Audience Intelligence Data.
Powering B2B and SaaS brands every day
YOUR BUYER JOURNEY HAS BLIND SPOTS
Demand leaks before your site
Buyers research across search, review sites and AI, then shortlist vendors before they ever reach you.
Review sites shape the shortlist
Comparison and review platforms influence which vendors get a demo, often before your brand is considered.
Your analytics start too late
Your analytics miss much of the research and comparison that shapes buying decisions beyond your site.
BUILT ON REAL-WORLD BEHAVIOR, NOT SURVEYS OR MODELED GUESSES.
200M
Panellists (historical)
500TB
Web activity
289M+
AI prompts
28.7B
Keywords tracked
WHAT YOU GET
Boardroom-ready reports, not just charts
- Structured, visual journey analysis that is easy to present
- Insights into real consumer activity across the web, powered by Semrush Audience Intelligence Data
- Semrush market context across search, content and category
- Clear findings and actionable recommendations for your team
Sample report
See where your shoppers really go
Get a free SasS Journeys sample: see the steps shoppers take before they buy, and the SaaS they buy from.
Book Your Consultation
You already use Semrush to see where your audience searches. Journeys shows what they do next, from first search to checkout, on your site or someone else's.
