Where people go before choosing your brand
Discover the searches, health information sites, and social content people explore before reaching your website or a competitor's.
SEMRUSH JOURNEYS FOR HEALTHCARE & WELLNESS
See the steps buyers take before they choose you
Understand which sites, reviews and AI tools shape health decisions, and where your brand loses customers to other options.
SEMRUSH JOURNEYS ADDRESS KEY CHALLENGES FOR HEALTHCARE AND WELLNESS BRANDS
How reviews influence decisions
Understand which review and comparison sites people consult when evaluating options, and which brands they explore next.
How AI is changing health research
Explore how people use AI assistants to research symptoms, treatments, and products, and where they go next.
Understand the journey beyond your own analytics
Gain insights into how people research and compare healthcare options across the web, powered by Semrush Audience Intelligence Data.
Powering healthcare and wellness brands every day
YOUR CUSTOMER JOURNEY HAS BLIND SPOTS
Decisions start before your site
People research symptoms, costs and options across search, social and AI long before contacting a provider.
Reviews and rivals shape the shortlist
Review sites, directories and competing brands sway people who started out researching you.
Your analytics see too little
Your analytics miss much of the research and comparison that shapes decisions beyond your site.
BUILT ON REAL CONSUMER BEHAVIOR, NOT SURVEYS OR MODELED GUESSES.
200M
Panellists (historical)
500TB
Web activity
289M+
AI prompts
28.7B
Keywords tracked
WHAT YOU GET
Boardroom-ready reports, not just charts
- Structured, visual journey analysis that is easy to present
- Insights into real consumer activity across the web, powered by Semrush Audience Intelligence Data
- Semrush market context across search, content and category
- Clear findings and actionable recommendations for your team
Sample report
See where your audience really goes
Get a free Healthcare & Wellness Journeys sample: see the steps people take before they decide, and who they choose instead.
Book Your Consultation
You already use Semrush to see where your audience searches. Journeys shows what they do next, from first search to final decision, with you or someone else.
