This fintech leader boosted productivity by 10X, while transforming its search strategy across 9 markets, to achieve +30% organic search traffic.
LG Electronics (LG) partnered with Semrush Enterprise to stay ahead in a quickly evolving search environment.
This global technology leader chose Semrush Enterprise to manage large-scale initiatives with greater alignment, clarity, and agility.
AI vs SEO Comparison: The First Complete Search Snapshot
TABLE OF CONTENTS
GEO, AEO, LLMO. They’re the new acronyms that are often accompanied with a declaration that “SEO is dead”.
While both search engines and AI do need dedicated strategies, anyone that’s dismissing Google organic as a legacy channel is handing market share to their competitors.
Winning brands approach search in a holistic way. For the first time, you can now see exactly how your brand performs across both.
Semrush Enterprise’s new AI vs SEO Comparison capabilities are an industry first and put your AI visibility and Google organic performance side-by-side.
Industry First: Compare Your SEO and AI Performance
Semrush Enterprise’s AI vs SEO Comparison bridges the gap between AI visibility and SEO with:
- Side-by-side Share of Voice trends showing your brand's presence in LLMs versus Google organic rankings
- Prompt vs keyword comparisons that help prevent visibility gaps
- Dual leaderboards displaying market-wide domain performance in both AI and SEO environments
- Granular filtering by country, domain, and tags for precise analysis
In practice: Brands gain a complete understanding of their visibility across both search and AI, and can drive comprehensive organic growth.
While AI Search Is Growing Fast, Google Still Owns the Stage
Proof that brands must track and optimize for both search engines and AI responses? The Datos Q2 2025 State of Search Report.
This puts any “SEO is dead” narrative to bed, showing that over 88% of search platform visits are traditional search engines.
Alongside this, Datos’ report notes that AI adoption is growing rapidly and usage rates more than doubled in the US over a year.
While AI is absolutely (and increasingly) in the conversation, Google is still leading it. Ignoring either will only harm visibility and revenue.
Brands See Immediate Results From Embedded Strategies
Semrush Enterprise customers like Roche have seen the benefits of this comprehensive approach.
Their team was able to seamlessly incorporate their AI search initiatives into their wider SEO strategy, achieving a 63.7% Share of Voice in AI search. This placed Roche squarely as the digital health industry’s leader for AI visibility.
"AIO has added a new layer of AI-focused analysis that complements our existing SEO reporting. We're using AIO insights alongside SEO tools to understand brand visibility in AI-generated content, get a more complete view of our digital presence, and to explore how we can improve visibility in both search engines and LLMs."
Matteo Iannelli, Global SEO Manager at Roche Diagnostics International
Modern Search Needs a Holistic Approach
SEO is expanding and now brands can respond to what the data demonstrates. Success today requires a comprehensive view of how audiences find you, whether they're typing into a search engine or prompting AI.
With the AI vs SEO Comparison, you're no longer optimizing in silos but understanding where opportunities exist, and making strategic decisions based on complete visibility.
Ready to see where your brand stands and where the opportunities are?
The new rules of search demand that your brand shows up everywhere that matters. With Semrush Enterprise you can track, optimize, and succeed holistically.
Ready to get started? Request a demo now.
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