Winning AI search across continents
Infidigit is a global agency helping enterprise brands drive measurable revenue through discovery. Working in diverse industries across APAC, the US, and the UK, Infidigit needed a platform partner capable of matching both the scale and the sophistication of their brand visibility operations.
Enterprise AIO has become their intelligence foundation for client AI search strategies. From initial discovery through to content optimization initiatives, it allows Infidit’s teams to deliver breakthrough growth for clients.
Highlight achievements using Enterprise AIO include:
- 37x LLM referral traffic for a leading APAC e-commerce platform
- 57x LLM referral traffic for a US information services company
- 2.2B+ organic sessions delivered across Infidigit’s portfolio
- 15M+ leads generated across Infidigit’s portfolio
Search metrics stopped telling the full story
Across Infidigit's client base—banking, e-commerce, fintech, SaaS, travel, media—one shared challenge has emerged: Organic traffic and discovery has fragmented. Some brands that once measured success by Google rankings now find themselves invisible in ChatGPT or Gemini responses.
The competitive stakes are steep. Brands that establish their AI search presence now will define visibility in their category. This created considerable client pressure for proactive action.
For Infidigit, the strategic challenge was twofold:
- First, they needed capabilities that could match enterprise demands. They required real, intent-backed prompts for multiple markets; rigorous competitive benchmarking; and connection of AI visibility with existing SEO programs.
- Second, they needed data-backed authority. Their enterprise clients were asking thoughtful, probing questions about AI search. Infidigit's ability to walk into a boardroom with credible answers and specific data would determine whether they led those conversations or lost client trust.
AI search isn’t a hypothetical anymore, so our clients demand answers and strategies that are grounded in real data. Semrush for Enterprise gave us the platform to support education, ensure accurate strategic prioritization, then close the loop with reporting.
CEO, Infidigit
A shared intelligence layer for enterprise AI search
Infidigit uses Enterprise AIO as the intelligence backbone for their AI search operations. This gives their teams a central platform that connects their workflows, from the initial research phase through to weekly optimization initiatives. Plus, AI search work could be connected with the SEO programs being run in tandem.
Prompt intelligence at enterprise scale
At the research stage, Infidigit's teams use Enterprise AIO's prompt intelligence and competitive benchmarking to map exactly where a client's brand sits against category peers. The foundation of this is a prompt research database with over 300 million real, intent-backed prompts with topical volume. This gives Infidigit's strategists total confidence they're identifying prompts that matter.
Once prompt lists are built they’re segmented by category or market, and prioritized against the client’s competitive benchmarks. What could have taken weeks of manual research and hypothesis-testing becomes an insight-led process delivered in days.
Competitive share of voice analysis
The second core workflow is competitive analysis. Here Infidigit’s teams are able to show clients exactly where competitors are being cited or mentioned. They can then zoom out to the triggers of why, like a content gap or placements on industry publishers, and diagnose the next move.
Seeing a direct competitor mentioned in responses to high-value prompts, with the clear next steps to act on, means that client leadership hesitates far less to approve investment in closing the gap.
Query fanout to connect AI visibility with SEO prioritization
Infidigit’s use of Query Fan-Out Analysis might most distinctively shape their approach. With Enterprise AIO, they can unravel the AI models' wider search logic to understand what its searches are. This gives Infidigit's teams a link between their AI visibility work back to SEO priorities, as these shorter searches can be incorporated into ongoing keyword strategies.
This flows on to content strategies, technical priorities, and off-page decisions for clients running both SEO and AI search programs. All actions are then grounded in the same data, eliminating the silos that typically hinder larger enterprise accounts especially. The result is faster execution and a clearer line from Infidigit's work to outcomes clients can see.
A repeatable model for connected account operations
All these core workflows come together in a repeatable model. Key prompts are identified and segmented by category or market. Competitive benchmarks are established, and impactful topic gaps are surfaced and prioritized. Query fanout analysis then enables complete targeting of both the prompts and the subqueries informing AI responses. It all ensures that content pieces are built to earn visibility across search holistically.
What makes Semrush for Enterprise different is that AI search doesn't sit parallel with our SEO work, it integrates with it. Shared workflows and analysis for query fan-out give us a direct line between AI visibility and SEO for prioritization. It enables our teams to deliver optimization that compounds across both channels.
CEO, Infidigit
Remarkable performance delivered portfolio-wide
Backed by Semrush for Enterprise, Infidigit’s teams have delivered breakthrough results for their clients and reshaped how the agency operates across its enterprise portfolio.
Aggregate portfolio outcomes:
- 2.2 billion+ organic sessions delivered across the client portfolio
- 15 million+ leads generated across their client portfolio
- Faster citation growth and improved share of voice within the first quarter of engagement for clients running AI search programs alongside SEO
Highlight client outcomes:
- 37x growth in AI referral traffic for one of Asia's largest e-commerce platforms within a few months
- 57x growth in AI referral traffic for a US-based information services company, achieved in the first few months of engagement
Beyond the numbers, Infidigit now walks into every client meeting with a specific data view: the client's share of voice, their missing prompts, their competitors' benchmarks, and the steps to prioritize next.
Initial education phases with clients have shortened. Decision-making has accelerated. And conversations around investment are clarified.
37x AI referral traffic for one of Asia's largest e-commerce platforms and 57x for a US information services company. These are verified results delivered within months of engagement. That's what our teams can deliver with strategies powered by the intelligence Semrush for Enterprise.
CEO, Infidigit
Defining the AI search conversation, together
While they’ve built a repeatable model with proven outcomes, Infidigit’s teams aren’t resting on their laurels. They’re committed to remaining at the very forefront of the industry.
Through their ongoing partnership with Semrush, Infidigit also turns to education and thought leadership. Notably through the CMO Roundtable series, co-hosted by Infidigit and Semrush in New York and Mumbai. Such events bring together marketing leaders to discuss how AI is reshaping discovery, brand visibility tactics, and securing revenue growth.
For enterprise brands evaluating how to compete in discovery going forward, Infidigit offers both the intelligence and execution to move first and stay in front. They’re supported by a platform partner designed to keep them, and their clients, ahead of what comes next.
