Bitget Grew Share of Voice by 69% in AI Mode, Becoming a Crypto Leader
Bitget targeted Google AI Mode and after setting up tracking for hundreds of prompts, rolled out their strategy, achieving first-class visibility for the crypto industry.
TABLE OF CONTENTS
The Challenge: Fragmented Data and Optimization Practices
Operating in a fiercely competitive market where trust and brand perception directly impact acquisition, Bitget recognized that AI search could be a true advantage now, and would play an enormous role in determining the crypto industry’s winners tomorrow.
However, AI search is a rapidly emerging channel and Bitget faced the core challenges that come with this shifting space.
- Fragmented Early Signals
Tracking was completely manual, without a unified view of when and where mentions or citations took place, as well as brand positioning. This was time-intensive and left gaps in understanding—cutting the ability to grow and optimize visibility.
- Unclear Optimization
Unlike SEO, where ranking factors are documented and measurable, AI search doesn’t have the same blueprint. Refining content or product pages was a guessing game, and outdated information could be impacting sentiment or causing terminology drift.
- Missing Real-Time Intelligence
The crypto industry moves at lightning speed, demanding real-time insights to guide messaging and respond to market volatility. Without comprehensive data for AI traffic patterns, third-party sources, and their key competitors, any action would remain reactive.
“The shift to AI search brought some critical challenges. We needed comprehensive data for key prompts, understanding of mentions, citations, and market trends—as well as an understanding of what makes content AI-friendly.”
Jericho Wang, Senior SEO Expert
The Solution: Comprehensive Monitoring and Optimization
Bitget prioritized Google AI Mode for a pilot phase, implementing tracking for a defined core prompt set to baseline visibility, positioning, and sentiment.
With Semrush Enterprise AIO, there was clarity. And while a gap to top competitors was identified, there was also a clear path to close it.
- Competitive Intelligence
Rather than piecing together fragmented reports, Bitget's team was using clear competitive benchmarks. With an understanding of mentions, citations, and topic trends across their market, they could update content and seize market share for topics like pricing comparisons and security evaluations.
- Global Brand Auditing
AIO's ability to monitor responses and cited sources across countries and languages allowed Bitget to systematically identify and correct terminology inconsistencies, outdated facts, and regional messaging variations—ensuring brand consistency across their global footprint.
- Actionable Optimization Insights
Instead of testing ideas in a vacuum, Bitget could identify which of their pages AI platforms favored, understand the prompts triggering citations, and refine content to increase AI visibility. Alongside this, the team could run the Improve AI Visibility automation to analyse their dataset and get clear next steps for their content.
“AIO gave us the needed tracking and guided actions to get a holistic understanding of Bitget’s positioning in the global crypto industry, then refine our content strategy in response.”
Shira Shin, Senior Content Expert
The Results: Established as an Industry Leader
After rolling out their optimization efforts over 30 days, Bitget saw their Share of Voice, mentions, and citations soar. Alongside achieving top-tier visibility within the tracked prompts, AI referral traffic also jumped by 10%.
- 69% boost to Share of Voice:
This dramatic increase meant Bitget was appearing in significantly more responses—coinciding with higher brand-attention signals.
- 41% increase in brand mentions:
Bitget’s total mentions also rose in the same timeframe, reflecting the new topics that had been actualized into content.
- 24% growth in citations:
Bitget strengthened their position as an authoritative source, also helping to influence user trust and consideration.
- +10% AI referral traffic:
The increased visibility flowed on to a measurable increase in earned traffic to Bitget’s domain.
Conclusion: Expanding Their AI Search Strategy
Bitget moved early on AI search and went further than just improving metrics; they established themselves among the industry leaders. The team built their foundational strategy, and over the course of 30 days of targeted optimization, proved it works.
Empowered by Semrush Enterprise AIO, Bitget continues to iterate on their strategy. As they extend to further AI search platforms, they're not just responding to the future of search but helping define it.
“AIO is our essential platform for real-time, holistic monitoring of our brand’s perception and performance in AI search. With AIO, we’ve been able to consolidate metrics and optimize with strategic guidance, ultimately improving both our brand visibility and referral traffic.”
Jericho Wang, Senior SEO Expert
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