Bajaj Finserv Scales their Search Strategy to Lift Visibility +260%

As Bajaj Finserv scaled their business across multiple product lines, they needed a more powerful solution to manage and deliver an SEO strategy with greater accuracy and speed.

The Indian finance industry leader upgraded to Semrush Enterprise, onboarded multiple teams to centralize their operations, and made huge visibility gains.

Bajaj Finserv was rapidly expanding their offering across multiple new product lines. With this growth came the need for an SEO solution that could keep pace with the scale and complexity of their digital ecosystem, while boosting visibility.

However, alongside these efforts, AI was reshaping how people discovered and consumed financial information, while competition in the sector also grew increasingly aggressive.

The changing digital and competitive landscapes demanded change and Bajaj Finserv realized its current approach to search was no longer enough. They needed to leverage automation and execute with greater efficiency. Then they could outmaneuver their competition and deliver greater visibility across their portfolio.

To meet these challenges, Bajaj Finserv upgraded to Semrush Enterprise, unlocking a range of new efficiencies from a featureset tailor-made for large-scale organizations. Now with the platform to match their strategy, Bajaj Finserv’s teams moved into execution mode:

Bajaj Finserv began by deploying enterprise crawling to conduct large-scale audits across thousands of URLs. This tool allowed the team to quickly uncover technical issues such as broken links, indexation errors, and slow-loading pages.

By resolving these problems across a volume of pages, then continuously monitoring site performance, the company ensured that its most important pages were always optimized.

This proactive approach strengthened their site health, ensured crawlability across the Bajaj Finserv domain, and boosted their competitive positioning. Their improved site performance was a key driver in the team’s ability to grow their organic traffic by 28.3%—reaching new heights.

The team then turned to Keyword Gap Pro to bring structure and scale to their content planning. By collecting and organizing extensive keyword variations for their brands and product categories, they were able to prioritize the keyword opportunities that were most aligned with product launches and campaigns.

This helped Bajaj Finserv expand lift performance in established product areas like loans and credit cards, as well as in newer offerings such as insurance and mutual funds. In doing so, the Keyword Manager became central to aligning SEO activity with the company’s growth strategy.

Critical to enabling all these activities was their new ability to automate reporting. Previously, the SEO team had spent significant time on manual checks and reviews. But with Semrush Enterprise, those processes were streamlined and now centralized.

Bajaj Finserv’s marketers were now working from the same data, and automations enabled faster performance analysis, freeing up resources for more strategic initiatives. This shift not only reduced operational overhead but also accelerated the decision-making cycle across the marketing team.

Lastly, with expansion across business lines, Bajaj Finserv required flexibility to manage its SEO operations at scale. The unlimited projects and custom keyword databases available through Semrush Enterprise provided exactly that.

These features allowed the company to run parallel projects across different units while tailoring keyword sets to the unique needs of each one. The result was more consistent, efficient coordination across teams and a more agile approach to execution.

By consolidating workflows within a single platform, Bajaj Finserv improved collaboration across departments and accelerated SEO decision-making.

Since adopting Semrush Enterprise, Bajaj Finserv has seen significant improvement in their organic visibility. Across six months, the team achieved:

For Bajaj Finserv, Semrush Enterprise delivered not just a technical upgrade but a strategic advantage. The platform scaled seamlessly with the company’s expanding digital footprint, while enabling smarter, faster execution of their SEO strategy.